IT services and solutions for retail and hospitality

  • 10 Mar 2007

Shoe Studio optimises web using Merret


The Shoe Studio, part of the high profile Mosaic Fashions retail group and a top high street fashion footwear retailer in its own right, has chosen to implement Merret merchandising and retail software as the powerhouse fulfilment engine behind its new online Home Shopping experience.

The online store opened its doors in mid-February 2007. Shoe Studio ultimately intend to merchandise their full product range via the web in order to provide customers with maximum product availability and an excellent service offering; however, initially products from just four of their leading brands will be on offer: Nine West, Pied a Terre, Bertie and Principles Footwear. Customers will, however, immediately benefit from being able to shop by brand, or shop across brands by category – filtering products by heel height, size availability and colour, etc to ensure ease of product selection.

Two of Shoe Studio’s sister companies (Principles and Warehouse) chose to extend their customers’ shopping options in a similar manner last year, by adding Merret “Web Home Shopping” on top of their current Merret central merchandising and warehousing software solution – a project that was fully and successfully completed within a strict five month timescale. Implementing this web solution has already led to a reduction in processing costs for each business; and as a spin-off both sites became their respective “number one selling stores” within a matter of just a few weeks.

Merret’s central solution is tightly integrated with Shoe Studio’s web site, updating it daily with new product information. Stock availability information is passed to the web site from Merret every 10 minutes, enabling customers to shop for products within a “real time” environment and almost completely eliminating back ordering and delivery failures – and so providing customers with an altogether excellent web-shopping experience.

Each order is then quickly processed and passed to the DC, where it is picked, packed and despatched – again with all actions being originated and controlled by the Merret solution.

Merret is responsible for providing all areas of supply chain integration for this Web Home Shopping solution, including: central control of all Product Definitions and Graphics; allocation of Stock from a single stock pool; handling of Distribution Centre orders; the entire Pick, Pack and Despatch process; processing of Returns; the entire process is designed to ensure that customers always receive the best possible information and service on line – and a timely, accurate delivery service, too.

Hugh Raeburn, Project Manager in charge of successfully delivering the new site for The Shoe Studio, said:

“We are delighted to be able to rely once again upon the professional expertise and experience of the Merret team that is helping us to deliver this important project. Merret’s track record within the fashion industry is well known; and this project will undoubtedly benefit from their experience in delivering similar Home Shopping solutions for our other group companies.”

“A seamless customer buying experience, with ease of catalogue management on the one hand and rapid order fulfilment on the other will enable us to provide high quality customer service for many years to come.”

Nigel Illingworth, Managing Director of Merret, comments:

“This has been a fantastic opportunity to further strengthen our existing relationship with the Mosaic Fashions group; and it shows yet again how Merret adds real value to a retail business today. We are delighted to have been chosen by one of the most innovative footwear retailers in the UK and look forward to building a strong relationship with The Shoe Studio.”

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