- 2 May 2016
Roundtable Discussion II: Personalisation and getting the message right
Here’s the second instalment of our Roundtable discussion, featuring our team’s insights and opinions on personalisation in retail. If you want to know exactly what personalisation is, check out our blog post.
In the last Roundtable video, we discussed that striking the correct balance with customers in-store can be a tricky task for retailers, given that a face-to-face personalised experience is fairly new to consumers.
In this video, we discuss how personalising online still requires sophistication regarding targeted marketing. What are the opportunities afforded by big data? Do attitudes to sharing information differ between generations (Gen X/ Gen Y/ Gen Z)? And what about the different profiles you might use online (work/domestic)? These topics and more are covered in our short discussion.