IT services and solutions for retail and hospitality

  • 23 Jul 2012

Quiz: What kind of clothes shopper are you?

Last summer, Retail Assist’s quiz got people debating whether they were a ‘Traditional Shopper’, a ‘Best of Both Shopper’ or a ‘Tech-Savvy Shopper’. Now we’re about to quiz you again, but this time in relation to your clothing purchasing habits:


1) Regarding reviews of items of clothing you:

a)      Tend to ignore these – you’d prefer not to read what a stranger has written, but instead make your own mind up.

b)      Buy the occasional fashion magazine, and take a look at any reviews in that.

c)      Will only order from online retailers who provide customer reviews on their site, both good and bad.

2) You want to buy some clothes online but you’re not 100% sure which size to buy. What do you do?

a)      Order the size that usually fits you, and keep your fingers crossed.

b)      Choose a retailer that offers free returns, or will allow you to return goods bought online to bricks and mortar stores. You also order a couple of different sizes to be on the safe side.

c)      Choose a retailer which offers an online fitting room, so you can virtually try on the clothes using augmented reality software to see whether they will fit or not.

3) When ordering online, an item of clothing you want is out of stock in the warehouse. What are you expectations?

a)      You don’t have any – you will either go without or pick another item instead.

b)      When you get in touch with the retailer you expect to be told if / when the item will be back in stock.

c)      You expect the website to automatically know where the nearest store holding stock is, and to source the item from there instead of the warehouse.

4) You’re in a shop changing room and want the opinion of another person on a potential outfit that you’ve tried on. What do you do?

a)      You ask a friend that you’ve brought shopping with you what they think.

b)      You take a photo of yourself using your smartphone and send it to your friends, or upload it to one of your social media profiles to get the opinion of your followers.

c)      Your favourite shop has a ‘magic mirror’ in the changing room, so you take a photo of yourself using that to send directly to a friend or post to a social media site.

5) You’re in a store and wish to buy an item of clothing, but you’re running late for an appointment so can’t afford to queue for a long time. What do you do?

a)      Abandon your purchase and leave the shop – you’ll just have to come back another time.

b)      In your favourite store, staff can take payment on tablet devices, so you find a Shop Assistant with a mobile till to speed up the transaction process.

c)      You already have the PayPal inStore app downloaded on your mobile device, which your favourite shop caters for. The app provides you with a unique barcode and transaction number, which the cashier scans to take payment from your PayPal account, to speed up the transaction.

Mostly As: You’re a Multiple Channel Master

You use different channels when shopping for clothes. You know what you like, but do tend to stick to the same purchasing habits. If these work for you, that’s fair enough, but by exploring new technologies you could widen your retail horizons.

Mostly Bs: You’re a Multichannel Mover and Shaker


You’re open to trying new retail technologies but haven’t abandoned traditional shopping methods. You’re happy to experiment with IT, but only if there’s an incentive and doing so will substantially improve your overall shopping experience.

Mostly Cs: You’re Omni-channel and On the Ball

You’ve tried all the latest technologies in store and have downloaded a plethora of retail apps to use at home and on the go. This enthusiasm to try new things is great, but be sure to look up from your smartphone / PC / tablet every now and then!

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