IT services and solutions for retail and hospitality

  • 3 Jun 2012

PayPal arrives on British high street with Aurora Fashions

PayPal arrives on British high street with Aurora FashionsPayPal, the company that made paying online faster and safer, has announced that its 15 million UK customers can now use their smartphones to pay at high street retail stores owned by the Aurora Fashions group – Coast, Oasis and Warehouse – as well as Karen Millen. The service will be available in 230 stores, and has been implemented and supported by Retail Assist.

The PayPal inStore app, available for Android and Apple iOS (iPhone and iPad) devices, brings the flexibility of online shopping to the high street for the first time. The app provides the customer with a unique barcode and transaction number, which the sales assistant scans to take payment from the customer’s PayPal account. Payments, refunds and discounts are all managed via the app.

Paying with PayPal’s inStore app is very secure: the customer enters a PIN to open the app, and no personal or financial information, or money, is stored on her phone. It even works when there is no mobile or Wi-Fi signal. Through the app, the customer can also request a refund in the store for something she’s bought online or on the high street from that PayPal in-store retailer.

Cameron McLean, Managing Director, PayPal UK, said, “Today marks the start of a quiet revolution in the way we shop on the high street. We’ve created a simple, secure way to use a mobile phone to pay in your favourite stores. The revolution starts today at Coast, Oasis, Warehouse and Karen Millen. The lines between the online world and high street will soon disappear altogether: research we carried out last year amongst major retailers suggested that 2016 will be the year you won’t need a wallet to shop on the British high street. A phone will be enough.” 

“Today’s move also underlines our view that mobile payments don’t need near field communication (NFC) technology to succeed. PayPal’s ‘pay by app’ service works with the phones most of our customers already own. And our retail partner doesn’t have to install new systems to take in-store mobile payments.”

“PayPal was created back in 1998 to let people send money by mobile, so today’s announcement is a natural step for us. It builds on the success of our partnership with PizzaExpress, which enables people to pay by mobile at over 400 restaurants across Britain. It’s part of a global move for PayPal, with major in-store partnerships in the United States with The Home Depot and 15 other national US retailers. We handled $4 billion in mobile payments globally in 2011, and expect this to rise to $7 billion this year.”

Ish Patel, Group Omnichannel Director at Aurora Fashions, said: “Customers demand more from physical stores: outstanding service and a more personalised experience enabled by new technology. Catering for payment flexibility is a now a crucial part of ensuring we are providing customers with a seamless experience by merging digital commerce with physical retailing.”

“Our partnership with PayPal allows us to take the next step in our omnichannel journey, ensuring customers can safely and securely purchase items using their own mobile phones. We’re proud to be innovating on the UK high street and continuing to lead the way in providing a new kind of shopping experience.”

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