- 11 Aug 2008
Mosaic: Sales Data Visibility with Ra-X
A data exchange solution from Retail Assist is providing Mosaic with accurate, timely and consistent sales data across all brands worldwide: a solid platform for international business growth.
Mosaic Fashions is the parent company of eight design-led fashion brands: Anoushka G, Coast, Karen Millen, Oasis, Odille, Principles, Shoe Studio Group and Warehouse. The brands in Mosaic Fashions’ portfolio are sold through 2,015 stores in 37 countries.
Mosaic Fashions development has been through brand extensions, organic growth and brand acquisition resulting in an expanding network of UK and international concessions and franchises. Retailers are finding data exchange a big challenge as they work with more trading partners and must develop and maintain multiple interfaces across different time zones and systems platforms.
With Mosaic expanding its network of concessions and outlets to include many more partners, data exchange requirements increased and became far more complex. The company had previously used standard file transfer protocol (FTP) to send PLU data to its partners and receive sales data back. Whilst aiming for file standardisation from all concessions, Mosaic found it needed to manipulate numerous formats before data could be processed into its merchandising system.
Rather than continue managing this process on an agreement-by-agreement basis, Mosaic uses Retail Assist’s Ra-X as a consistent end-to-end solution.
“To support our ambitions for expansion, it was critical to establish a resilient and scalable polling model which can be extended to any concession or Mosaic brand store”,says John Bovill, Group IT Director at Mosaic Fashions. “Retail Assist had a proven track record in managing polling services to support own-fascia and concessions and gave us real confidence.”
Ra-X manages Mosaic’s concession and international channel polling, giving each the same importance, and ensures that critical data is produced across the entire business. The service is fully scaleable to support growth and rising data volumes. Ra-X transfers sales data between host retailers and Mosaic’s own systems for all of its brands. This includes daily collection of consolidated sales data from each business outlet and its transmission to Mosaic together with analysis of any failures or discrepancies. The service is governed by service level agreements (SLAs) that aim to achieve a consistently high rate of polling success.
The primary service is hosted at Retail Assist’s Northampton Data Centre, a secure facility with 24/365 monitoring and a controlled environment for full backup and disaster recovery. The Data Centre links to sales systems in Mosaic stores, concessions, franchises, online sales and Head Office, translating PLU and sales data into the correct format and sending it out quickly and securely. This has given Mosaic business visibility over sales data without the costs and burden of maintaining systems in-house.
Ra-X has been rolled out to Mosaic in a number of stages. Today, trading data is collected from all of the Mosaic brands across all of its outlets. The company’s network of host retailers includes some of Europe’s premier department stores: House of Fraser, Selfridges, Fenwicks, Allders, Debenhams, Vroom and Dreesman, and Brown Thomas. This amounts to a complex infrastructure whereby Retail Assist transacts data across 70 interfaces for Mosaic.
John Bovill continues: “Ra-X gives us confidence that a consistent and reliable service is in place, and removes limitations on future expansion. We now have access to sales data for effective decision-making. The per interface pricing model provides a scalable solution to support international business growth.”