IT services and solutions for retail and hospitality

  • 15 Sep 2014

Men take note – Whistles have launched a Menswear Collection

From soft structured blazers to canvas and leather backpacks – our customer, Whistles, have launched a menswear line. The collection has been launched just in time for AW14 and we can’t wait to check out the chunky knits and tailored trousers that will be perfect for the colder weather.

Below we have included some of our favourite looks from the new menswear collection, we hope you enjoy them.


We love the leather ‘runners’ and tailored turn up trousers.


This chunky over coat and heavy roll neck will be staple pieces for the approaching winter weather.


We love this bright jumper and scarf combo, but are you man enough to wear pink?


This outfit is all about comfort but still screams style thanks to the Whistles minimal and simplistic approach.

I think the overall feel of the new collection is minimal and smart. The items are simple, but the collection is made up of key pieces that will see you through AW14. The menswear range heavily reflects the feel of the womenswear line, remaining contemporary, easy to wear, linked to classics, but with a modern approach.

We have been working with Whistles since 2011 helping to deliver an entire IT infrastructure. As part of a multi-faceted deal, Whistles selected our Merret merchandising and warehousing solution to power its new Distribution Centre managed by Clipper Logistics.

Our Merret application forms part of an integrated IT solution, and will drive the multichannel business forward through interfaces to Whistles’ BT Fresca ecommerce website, the upgraded BT Expedite Store6 EPoS solution in Whistles’ shops and store systems in multiple concession partners including Selfridges, Brown Thomas, Fenwicks, House of Fraser and John Lewis.

With multiple concession partners, standalone stores and their multichannel offering there are numerous platforms for which Whistles can display their new menswear collection. Jane Shepherdson, CEO of Whistles commented on the range, saying;

‘We have defined our aesthetic, and achieved a consistency in our design. Menswear is something that we have been planning to do since we started in 2008. We recognise that, as with womenswear there is considerable expansion in the contemporary middle market, this is an ideal time to capitalise on this opportunity and bring the whistles aesthetic to menswear.’

The menswear range is now available to buy online, within key stores and selected premium department stores. Click here to shop now.

If you would like any further information about any of our services then you can visit our website: or call us on: +44 (0) 115 853 3910. You can also search for us on Twitter and Instagram for all the latest news from Retail Assist.

One Response

  1. Lucy Alice says:

    I love these outfits and in particular I really like the one with the pink and blue scarf.

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