- 30 Mar 2015
Easter Insight: Will it be a retail eggstravaganza?
True to seasonal form, here at Retail Assist we conducted a survey ahead of the Easter bank holiday weekend, to find out people’s plans, and suggest how bank holiday spending could impact upon your retail sales. Here’s a Retail Assist infographic to show the results of our Easter survey:
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With the weather starting to warm up and more daylight hours to enjoy, the sunshine usually persuades consumers to venture out onto the high street to browse the new spring/summer collections. Or, if British tradition holds true, a sudden April shower might mean an online shopping session is more likely!
27% of consumers agreed that it’s time to change their winter wardrobe, trading darker colours and heavy knits for something brighter and more seasonal. Interestingly, over half of those surveyed (56%) would only purchase their Spring/Summer wardrobe over the Easter period if there was a sale. Today’s retail culture of “sale steals” and “bargain” prices can be detrimental to some brands’ full price mix, but retailers might use seasonal promotions to engage the cost-conscious consumer. They might even buy more full-price items once in-store, or when browsing newer collections online.
In addition, the Easter break is usually a time when people start thinking about their summer plans. With a bit more leisure time to search for that perfect break, 43% of people surveyed said that they plan to book their summer holidays during Easter. Given this, it’s definitely not too early as a retailer to begin promoting the “Holiday Shop” trend. 48% admittedly said that booking a holiday would be more of a last minute thing, but that’s not to stop them checking out the summer trends.
As a retailer, ensuring customer engagement with the brand should be a high priority, developing long lasting relationships and a loyalty that extends a single basket value to a lifelong one. Whilst you focus on the day to day running of the business, why not consider retail IT outsourcing? Busy trading times such as the Easter bank holiday are a good time to analyse the resilience of your IT systems and the support network you have in place. High street fashion brands such as Oasis, Karen Millen, Warehouse and Coast benefit from outsourcing their IT to Retail Assist, as well as using our Managed Services. Our specialist expertise means retail IT solutions are what we know best.
If you’d like to know more about outsourcing your IT support to us, we have a selection of case studies that are available by request. Alternatively, don’t hesitate to drop us an email at email@example.com or call our Head Office on 0115 853 3910.