IT services and solutions for retail and hospitality

  • 19 Jun 2014

East Change Direction with Merret go Live

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Women’s fashion brand East has gone live with Retail Assist’s IT supply chain solution Merret, as the technology platform to deliver an end-to-end omnichannel retail offer to its customers. The implementation of Merret forms part of an integrated IT solution and will facilitate the further development of its international and e-tail capability.

Merret will enable East to provide a consistent consumer experience across multiple channels regardless of geographical location due to its central stock pool, making it easier for East customers to shop anytime, and anywhere. The implementation will enable East to deliver goods to customers either from the central warehouse, or individual stores, depending on where stock is available across East’s store estate of 60 solus stores across the UK, online, and concessions in the likes of House of Fraser and John Lewis.

Suzi Spink, CEO of East said; “ The changes will enable our stores to become retail hubs for the brand rather than standalone stores, which should deliver higher full price sell-through of stock, as our customers can now buy anything from anywhere in the business, providing the product is available.”

Having supported numerous fashion retailers, Retail Assist was well positioned to facilitate East through this significant change process, which involved the complete overhaul of East’s existing buying, merchandising, warehouse management and Epos Systems. Alan Morris, Executive Chairman at Retail Assist stated, “We were delighted; to be working with East, and with the rapid and smooth implementation that was achieved from start to finish. This couldn’t have been achieved without the great partnership between both Retail Assist and East teams.”

Alison Lippiatt, Trading Director of East commented; “The scale of business change that resulted from the project was significant and involved all areas of the business. We needed to invest in an end to end system that would fulfil customer shopping and delivery expectations across all channels; Merret offered us this capability. Whilst there was a lot to be achieved in the implementation, it was the speed and efficiency in this project from both a technical and overall business perspective which added to the project success.”

Nigel Illingworth, CEO of Merret at Retail Assist, added; “We are delighted that East entrusted Retail Assist to support their new and exciting business venture. We’re proud to be part of East’s omnichannel journey and providing a solution for comprehensive multichannel commerce.”

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