IT services and solutions for retail and hospitality

  • 17 Nov 2006

Charity balloon race

Retail Assist news

Nottingham Castle was the setting this week for the start of a Charity Balloon Race organised by retail IT outsourcing company, Retail Assist.

The company manages computer services for retailers including many high-street fashion brands and department stores. At a recent Awards Ceremony organised by the retail industry publication, Retail Systems, Retail Assist decided to take an inventive approach to sponsorship of the balloons that traditionally decorate the event.

Guests at the Awards Ceremony were invited to purchase balloons which, bearing their details on return luggage labels, were released from the Castle Green on 22nd November by Nottingham’s medieval answer toPosh and Becks.

£ 1,444 was raised from the sale of the balloons and all proceeds were given on the day to Retail Assist’s corporate charity, Rainbows Children’s Hospice in Loughborough. Rainbows is the children’s hospice for the East Midlands and South Yorkshire, and provides respite, palliative and terminal care to families who have a child with a life-limiting illness.

Over the next two weeks, anyone finding a balloon is asked to post back its luggage label to Retail Assist, specifying where it landed. The sponsor of the balloon which has travelled the furthest from Nottingham Castle will win two return Eurostar tickets to Paris or Brussels, courtesy of the company.

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