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  • 26 Sep

Robin Coles Joins Retail Assist

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Retail Assist has appointed Robin Coles to join the company’s rapidly expanding team, in new role as ‘Head of Product Strategy’.

This latest appointment follows a double award win for Retail Assist.

With over 25 years of experience working alongside fashion and apparel retail businesses, Coles brings with him a wealth of retail knowledge, from the writing of a merchandising system to working effectively alongside sales teams.

Coles said: “Fashion retail businesses often want to deal with suppliers that can be agile, flexible and who can grow with the retailer. I felt that Retail Assist was the perfect match for this, and I wanted to be a part of that. I believe that good product management is a combination of strategic thinking and tactical daily input from the client base. I intend to involve myself with all current activities at Retail Assist, whilst using my experience and expertise to drive strategic direction.”

Nigel Illingworth, Chief Executive Officer of Merret at Retail Assist, said: “We are extremely pleased to have Robin on board. He is a great addition to the team, and look forward to working together to deliver solutions that will further enable effective trading across channels, whilst minimising cost to the client.”

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