- 1 Aug
Retail Assist launches Nexpo: a pop-up store of the next generation
In partnership with international women’s fashion retailer Karen Millen, Retail Assist will showcase a range of innovative in-store technology, demonstrating solutions that are realistic, affordable and easily deployable to your store estate.
With a host of cutting edge technology partners, the store will feature customer profiling and in-store analytics, beacons and personalisation, interactive omnichannel experiences and more, all available to test and experience on free guided tours.
Nexpo will be hosted at Hoxton Arches, London, from Wednesday 21st to Friday 23rd September 2016. With the opportunity to network with other retailers on pop-up store tours, running twice daily, guests are registering to be taken on a journey of the achievable future customer experience.
Alex Broxson, Head of Marketing at Retail Assist commented on the event: “Unlike so called ‘stores of the future’ most of the tech featured in the store is being trialled and tested already by retailers across the world. But, it hasn’t yet been introduced all together in one space, providing a singular, seamless customer shopping journey. That’s Nexpo’s critical difference.”
Alan Morris, Executive Chairman of Retail Assist, added: “Retailers need to do all they can in stores to increase their conversion rate. The key to offsetting the trend of falling footfall is twofold: using technology to integrate the store into your omnichannel strategy, and understanding how it performs best in order to increase basket value. Your store could be your biggest untapped source of potential, with opportunities to sell more stock at full price.
“The technology showcased at Nexpo will support retailers to achieve higher sales, wider market share and help better understand customers now and in the future.”
Favouring an experimental and realistic experience over the demo versions usually shown at tech Expos, Nexpo features three areas:
- Customer Experience – a seamless end-to-end omnichannel experience, with the ability to browse, shop and experience all channels whilst in-store.
- Store Operation – the innovative technology underpinning the store’s performance, from inventory management, to high-value payments, and atmospherics.
- Analytics – continual assessment of store performance for making business recommendations based on the store experience.
Nexpo tour bookings are required to attend the event. Reserve your exclusive free space at www.retail-assist.co.uk/nexpo