What is omnichannel retailing?
Omnichannel retailing is the process by which a customer can gain a completely integrated and seamless shopping experience, regardless of the channels they choose to shop. The customer could buy online, and want to return the item to store, or shop from their mobile device to have delivery to their home. You can have multiple sales channels, but if they are not joined up, it is not omnichannel.
Omnichannel retailing is core to Retail Assist’s Merret software application, serving the process of buying, delivering and collecting anywhere, being fully connected, and delivering convenience for the customer.
Thanks to a real-time and single view of stock inventory, regardless of location, this makes stock more readily available to allocate in the most profitable manner, whether it is shipped from store or from the warehouse.
The benefits our customers are experiencing through omnichannel operations include:
- Visibility: ability to track and trace the customer journey from end to end, through capturing data at every point in the process. Customer information captured in Merret can feed your CRM system for improved marketing activity.
- Efficiency: real-time stock availability allows you to fulfil your customer demand with ease, with multi-streamed overnight processes running 10x faster than industry average.
- Strategy: through understanding the breakdown of retail operational performance as a result of enhanced data visibility, we can help direct your business strategy by making the most cost-effective retail decisions.
- Profitability: with a greater sell through of full priced stock and a reduced rate of markdown, margins are protected and profits soar.
We know that omnichannel success relies on the following points, and have built a solution to deliver the benefits that omnichannel retailing has to offer: