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INDUSTRY INSIGHTS

  • 26 Oct

Mademoiselle Privé: The Free Chanel Exhibition

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Earlier this month, we watched in awe over social media as the Chanel Airlines SS16 fashion show took place in Paris. Watching this event unfold over our favourite celebrities’ Instagram and Twitter feeds, we couldn’t help but say – “we wish we were there!” Thus when Mademoiselle Privé was announced to open in London as a free exhibition, we couldn’t have been more excited to be part of it.

Yesterday, we attended the beautiful Chanel Mademoiselle Privé exhibition at the Saatchi Gallery in London. The spectacular star-studded opening party took place on October 12th, where the likes of Cara Delevingne and Julianne Moore graced the exhibition. Mademoiselle Privé showcases the stunning work of head designer and creative director of the fashion house, Karl Lagerfeld, as well as taking you on a journey through the work and lifestyle of Mademoiselle Chanel herself.

Mademoiselle Prive Exhibition

There’s no better setting for this iconic expo than the Saatchi Gallery, located in Chelsea. Just last month we were invited to go there for London Fashion Weekend, which we thoroughly enjoyed! After waltzing into the ticket-only LFWEnd event at the gallery last month, we were stunned to see the colossal queue of around 400 people for the Mademoiselle Privé free event.

‘Exclusive’, ‘luxurious’, and ‘quintessentially French’ are all connotations of the Chanel brand. Therefore, ‘a free Chanel exhibition open to the public’, does seem a bit of an odd juxtaposition. However, this accessibility is what has made this event so popular, and is a testament to Chanel’s humble beginnings, and wide social reach in the early 20th century.

Each room in the Saatchi Gallery has its very own Chanel theme. There is a perfume room called the Chanel No5 laboratory, which experiments with the alchemy of the revolutionary and mysterious composition of Chanel No5. Another room is an 18th century French garden, inspired by the iconic intertwined C motif that is the brand’s signature. Gabrielle Chanel first saw this C motif in a stained-glass window in the orphanage where she lived as a child. In addition, there is a small cinema room showcasing a short-film of Karl Lagerfeld himself acting beside ‘Gabrielle Chanel’.

Mademoiselle Prive

Mademoiselle Prive Exhibition

Perhaps the most impressive room was the Haute Couture and Photography rooms on the second floor. Haute Couture embodies the spirit of Chanel, and demonstrates the tradition, attention to detail, quality and perfection of Chanel. The Photography room displays the likes of Rita Ora, Lily-Rose Depp, Kiera Knightley and many more wearing the haute couture pieces. All the photos were captured by Karl Lagerfeld.

Mademoiselle Prive Exhibition

Mademoiselle Prive Exhibition

Mademoiselle Prive Chanel 5

Embroidery, flower making and Chanel No5 olfactive workshops run throughout the day for those who really want to immerse themselves into the world of Chanel. Also, a Mademoiselle Privé app is available to download to your phone. You can use this throughout the expo to have an interactive, self-guided tour experience. And as you leave the expo, you’ll be handed a complimentary Mademoiselle Privé tote bag (perfect for avoiding those 5p plastic bag charges)!

It’s the final week of the exhibition in London, and we would definitely recommend it if you’re in the area. Opening times are every day 10AM-10PM, except Sun 10AM-8PM. The event ends this Sunday, 1st November – so get there fast!

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