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  • 27 May

Karen Millen goes for growth with Merret

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MerretMay 2015: Leading international fashion retailer Karen Millen is the latest brand to go live with Retail Assist’s omnichannel supply chain solution, Merret. An end-to-end, fully integrated retail IT solution, the implementation of Merret provides a seamless shopping experience across all of Karen Millen’s retail channels.

Merret will provide Karen Millen with a more comprehensive view of its global inventory due to its central stock pool, allowing them to fulfil an ‘anything, anytime, anywhere’ omnichannel offer regardless of geographic location.

Karen Millen has also invested in smart tablet technology with Retail Assist’s in-store inventory technology, Merret Tablet Inventory. Facilitating a transparent and comprehensive stock inventory view and therefore enabling order fulfilment via the most efficient and cost effective channel, the solution maximises the sell-through of full price stock, thanks to smarter inventory management. It optimises Karen Millen’s bricks and mortar stores by complimenting the successful existing ship-from-store functionality, further enabling virtual distribution hubs for the brand.

With 15 years of experience in supporting fashion retailers with their IT solutions, Retail Assist was well positioned to facilitate Karen Millen through this significant technological improvement project.

Mike Shearwood, Chief Executive of Karen Millen, commented; “I’ve always taken the view that the more international the business with a solid omnichannel trading strategy, the more opportunities afforded. Karen Millen has expanded worldwide at a rapid rate, and we wanted a dependable global solution to enhance our complex multi-currency trade, providing us with an integrated and joined up vision of our stock pool, across solus stores, online, and concessions in the UK and overseas.”

Nigel Illingworth, CEO of Merret at Retail Assist, added; “Karen Millen’s omnichannel vision to maximise the efficiency of their global trading was something Retail Assist was confident to bring into being. The partnerships between the teams was excellent, and we’re proud to continue to support their omnichannel operations.”

Karen Millen is also benefiting significantly from Retail Assist’s IT Help Desk support service: a single point of contact for all IT and technical support calls for their stores in the UK and internationally. Since delivering Help Desk services in international languages for Karen Millen stores overseas, the brand has experienced a 55% reduction in average problem resolution time in little more than a year.

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