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  • 11 Feb

East Change Direction to Embrace Omnichannel Retailing with Merret

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Women’s fashion brand East has announced that it has selected Retail Assist’s IT supply chain solution Merret, as the technology platform to deliver an end-to-end omnichannel retail offer to its customers. The implementation of Merret forms part of an integrated IT solution and will facilitate the further development of its international and e-tail capability.

Merret will enable East to provide a consistent consumer experience across multiple channels regardless of geographical location due to its central stock pool, making it easier for East customers to shop anytime, and anywhere. Merret is now also available as a Cloud based solution through its infrastructure partner Blue Chip; leaders in Cloud based computing technologies.  This will enable East to improve efficiency and reduce cost, providing a dynamically scalable solution.

Having supported numerous retailers, Retail Assist is well positioned to facilitate East as they undergo a significant business change to position them for growth across all shopping channels. As part of the solution Retail Assist will be rolling out Triquestra UK’s Infinity EPOS system which will develop East’s ability to collect customer transactional data and further develop its click and collect functionality through its integration with Merret.

“After rigorously reviewing the business requirements needed and what was available in the marketplace through a competitive tender process, it became apparent to us that Merret offers a powerful solution to help retailers deliver true omnichannel retailing,” commented Alison Lippiatt, Trading Director of East. “We needed to invest in an end to end system that would fulfil customer expectations by allowing them to shop through their channel of choice; Merret offered us this capability.”   

Nigel Illingworth, CEO of Retail Assist’s Merret business, commented; “We are delighted that East has entrusted Retail Assist to support their new and exciting business venture. We’re proud to be playing our part in providing East with the solution for comprehensive multichannel commerce,” adding, “We’re looking forward to working in partnership with the East team to implement Merret and support the future growth of the brand.”

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