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INDUSTRY INSIGHTS

  • 23 Jan

Chinese New Year

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Image available from www.sxc.huToday marks the start of the Chinese New Year and the beginning of the year of the Dragon. People born in this year are characterised as being magnanimous, stately, vigorous, strong, self-assured, proud, noble, direct, dignified, eccentric, intellectual, fiery, passionate, decisive, pioneering, artistic, generous and loyal. If you want to buy a gift for a Dragon to thank them for this loyalty, look no further than our client Harvey Nichols: http://www.harveynichols.com/mens/categories/designer-knitwear/cardigans/s380444-dragon-scale-sleeve-cardigan.html?colour=WHITE

After the year of the Dragon comes the year of the Snake. Snakes are typically deep thinkers, wise, mystic, graceful, soft-spoken, sensual, creative, prudent, shrewd, elegant, cautious, responsible, calm, strong, constant and purposeful. An elegant present for Snakes can be found at Karen Millen stores, another of Retail Assist’s customers: http://www.karenmillen.com///karenmillen/fcp-product/903000057142#GBP

Next comes the year of the Horse. Horses are often cheerful, popular, quick-witted, changeable, earthy, perceptive, talkative, agile, magnetic, intelligent, astute, flexible and open-minded. A lucky charm that’s perfect for Horses is available from our client Oasis: http://www.oasis-stores.com///oasis/fcp-product/5910042476#GBP

Following this is the year of the Goat. Goats tend to be righteous, sincere, sympathetic, mild-mannered, observant, artistic, intellectual, ingenious, innovative, creative, mothering, peaceful and generous. If you feel like being generous yourself, you could get them this gift from our client The White Company: http://www.thewhitecompany.com/clothing/dresses-and-tunics/side-button-cashmere-tunic/

The year of the Monkey is next. Monkeys can be inventors, motivators, improvisers, quick-witted, inquisitive, flexible, innovative, problem solvers, self-assured, sociable, artistic, polite, dignified, competitive, objective and factual. If you want to reward these qualities, head to our client Paperchase: http://www.paperchase.co.uk/invt/00489740/

Up next is the year of the Rooster. Many Roosters are neat, meticulous, organised, self-assured, decisive, conservative, critical, perfectionist, alert, zealous, practical, scientific and responsible. If you’re buying for one, Paperchase is the place to head again: http://www.paperchase.co.uk/invt/00493941/

The year of the Dog follows, with Dogs being seen as Honest, intelligent, straightforward, loyal, attractive, amicable, unpretentious, sociable, open-minded, idealistic, moralistic, practical, affectionate, sensitive and easy going. An attractive gift for them can be obtained from our customer Reiss: http://www.reissonline.com/shop/mens/mens_sale/chaser_t/black/?q=DOG

Next on the agenda is the year of the Pig. Pigs are honest, gallant, sturdy, sociable, peace-loving, patient, loyal, hard-working, trusting, sincere, calm, understanding, thoughtful, scrupulous, passionate and intelligent. Get them a thoughtful present from Retail Assist client Selfridges: http://www.selfridges.com/en/Home-Leisure/Categories/Home-accessories/Decorative-accessories/Vera-Wang-Gifts-silverplate-baby-piggy-bank_547-10010-57000405809/

The year of the Rat follows the year of the Pig. Typically rats are forthright, tenacious, intense, meticulous, charismatic, sensitive, intellectual, industrious, charming, eloquent, sociable, artistic, and shrewd. A shrewd purchase for them can be found at Harvey Nichols: http://www.harveynichols.com/mens/categories/designer-accessories/cufflinks/s390096-rats-and-mice-cufflinks.html?colour=SILVER

Next, it’s the year of the Ox. Ox’s are frequently dependable, ambitious, calm, methodical, born leader, patient, hardworking, conventional, steady, modest, logical, resolute, tenacious. Our client ASOS has stock for an Ox: http://www.asos.com/Converse/Converse-All-Star-OX-Seasonal-Plimsolls/Prod/pgeproduct.aspx?iid=1798282&SearchQuery=ox&sh=0&pge=0&pgesize=20&sort=-1&clr=Red

The year of the Tiger is the penultimate one. Tigers are perceived as being unpredictable, rebellious, powerful, passionate, daring, impulsive, vigorous, stimulating, sincere, affectionate and humanitarian. An impulsive gift for a Tiger can be picked up from Retail Assist customer Jane Norman: http://www.janenorman.co.uk/fcp/product/buy-fashion-look-fabulous//bling-tiger-tee/13453?colour=wht

Last but not least comes the year of the Rabbit. I was born in this year, so apparently am gracious, a good friend, kind, sensitive, soft-spoken, amiable, elegant, reserved, cautious, artistic, thorough, tender, self-assured, shy, astute, compassionate, lucky and flexible… Friends and family stop laughing – it must be true if the Zodiac says so! I’d certainly be counting my lucky stars if one of them decided to buy me this cute present from Retail Assist customer Awear: http://www.awear.com/new-nautical/rabbit-print-scarf/invt/10503515multi/

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