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  • 3 Apr

Aurora Fashions and Retail Assist shortlisted for ‘IT Team of the Year’ award

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Aurora Fashions and Retail Assist shortlisted for ‘IT Team of the Year’ awardThe Retail Week Technology Awards judging panel has shortlisted Aurora Fashions and Retail Assist in the ‘IT team of the Year’ category. Aurora Fashions is the group behind women’s fashion brands Coast, Warehouse and Oasis.

Since February 2011, the Aurora Fashions and Karen Millen IT team has been fully outsourced to retail-only solutions and services provider Retail Assist, who supply a dedicated on-site service. Karen Millen was spun off from the Aurora Fashions group as a separate company in March 2011, however the shared services teams, including the IT department continue to provide support to the brand.

Alan Morris, Retail Assist Executive Chairman comments: “The move has maintained continuity of service to the fashion brands and has provided an expansion to the Aurora Fashions internal skill base for delivering changes in the omni-channel retail space.”

Over the last 12 months the IT team have delivered some impressive projects including Mobile EPoS, 90 minute delivery, international websites and f-commerce storefronts. A new ‘Ship from Store’ initiative has also been introduced, whereby products out of stock at the Distribution Centre are now dynamically sourced from stores.

Mike Shearwood, Aurora Fashions Chief Executive Officer observes: “Technology is there to enhance our omni-channel capabilities. Our IT team provide a truly integrated and innovative service which allows us to maximise the customer experience.”

The winners of ‘IT Team of the Year’ and the other categories will be announced on the evening of Tuesday 19th June. The ceremony is being held at the Lancaster London, Lancaster Terrace.

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