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INDUSTRY INSIGHTS

  • 26 Apr

A right royal retail raise?

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Royal Wedding, Will and Kate, Royal Family, Kate Middleton, England, Union Jack

Whether or not you are planning on watching the royal wedding, it’s impossible to escape the debate on what impact Kate and William saying ‘I do’ will have upon the retail industry.

Let’s be honest, for certain people, the day will be special simply because they have a bit of extra time off work. It has been reported that a number of leading retailers such as M&S and John Lewis will be opening later in the day to ensure that their employees do not miss out on the action.

However the couple of hours trading that stores will miss out on should be amply repaid by retailers cashing in on consumers buying commemorative mugs, t-shirts and champagne to toast the happy couple.

Shoppers looking for a slightly more adventurous souvenir of the day could also invest in a royal wedding themed phone from the Carphone Warehouse and Best Buy, or novelty garden gnomes from B&Q!

This is not accounting for the raft of Catherine copycat dresses which have already flown off the shelves and through the online checkouts faster than you can say “new bride”. With Miss. Middleton being hailed as a new style icon, Retail Assist were particularly happy to see her wearing outfits from two of our clients – Whistles and Reiss – for the couple’s official engagement photographs. We always knew our fashion retailer customers’ collections were fit for a future queen.

Further adding to Retail Assist’s regal links, it has been suggested in the past that Retail Assist’s Marketing Manager Alex Ievins resembles future royalty. Unfortunately for any budding Wills lookalikes hoping to make a fast buck, Alex is getting married herself next year so she will not be available for any promotional appearances!

Will you be glued to your TV screen on the 29th, or will you be avoiding any flag waving? Please post your comments below.

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